KOLKATA: At a press meet today, Bharti Airtel (Airtel), India’s telecommunications services provider, announced that it has entered into a partnership with Hoichoi, Bengali entertainment app, to offer exciting Bengali digital content to Airtel TV users.
Following this partnership, Hoichoi’s exclusive content, which includes original shows and chartbuster movies, would now be available on the Airtel TV app for viewers, giving them access to an exhaustive catalogue of Bangla content on their mobile phones.
Apart from the existing original content-base, Hoichoi has also announced 30 Original Shows and 12 Original Films for the next one year. This entire Originals catalogue would come to Airtel TV, which on an average makes it two shows and one Original film every month! Moreover, some of the Original shows like Hello, Byomkesh, Dupur Thakurpo, Cartoon, Mismatch, and Charitraheen have been dubbed in Hindi and Tamil to reach out to a wider audience base.
Commenting on the partnership, Sameer Anjaria, CEO, West Bengal and Orissa, Bharti Airtel said, ‘We are delighted to bring Hoichoi’s quality content to Airtel TV that will offer our Bengali users access to their favourite digital content in their local language with a simple click of a button. With consumption of regional content going up significantly, we will continue to focus on adding diverse entertainment content to our kitty as we work towards building a world-class digital content ecosystem.’
Vishnu Mohta, Co-Founder, Hoichoi added, ‘It gives us immense pleasure to announce this partnership with Bharti Airtel to offer complete digital entertainment experience to their customers. This will help us in extending our content distribution network through Airtel TV’s fast-growing user base. Our mission is to entertain our audience as storytellers and provide stories that not only build a nostalgic factor but are also relatable and easily accessible. The space we want to create through Hoichoi is unparalleled, because for us, content is king.’
The press meet was attended by Hello actress Priyanka Sarkar; Anirban Bhattacharya, who dons the hat of Byomkesh Bakshi in the web series; and director Debaloy Bhattacharya.